Sales Performance

Realized Performance provides a diverse suite of services that assists our clients in achieving success by mapping their organizational goals to business results. Our Sales & Marketing Performance solutions are targeted at four areas: customer acquisition, retention, loyalty, and building revenue. Our programs are customized for each client, targeting actions and outcomes that are specific for their needs.

Acquisition
Business is about gaining new customers and increasing customer base cost effectively. Realized Performance assists our clients through the creation and implementation of demand generation programs tailored to meet your organization’s culture, your target customer base, and your goals and objectives. Our services include:

• Brand development and awareness strategies
• Lead generation and management
• Prospect profiling, account, channel, and territory planning
• Market segmentation analysis/Direct response campaigns
• Sales training, mentoring, and coaching programs

Retention
One of the most cost effective ways to increase revenue is to sell to your existing customer or partner base by initially creating a satisfied customer or partner, and then building and developing upon that initial relationship with proactive and targeted communications, support, and offerings. Services include:

• Succession planning
• Sales, Service, and Support customer care programs
• Data-mining or development and customer profiling
• Customer lifetime value analysis

Loyalty
Will your customers buy, repurchase, and recommend your products or services? Improve customer and partner loyalty by effective interactions with their preferences in mind. Services include:

• Customer loyalty program development
• Building user, customer, or partner communities
• Customer Relationship Management (CRM) services
• Competency/job role analysis for hiring/coaching of staff and management
• Customer and partner satisfaction surveys

Revenue & Team Optimization

While revenues are largely in the hands of the sales team, selecting them and bringing them up to speed are some of the most daunting and expensive tasks growing companies face. The symptom remains the same: 20% of salespeople generate 80% of revenues.

Realized Performance has heard the concerns of Sales VP’s over and over again: “I don’t have enough ‘A’ Players. Management has lost faith in our team, infrastructure, and ability to make our numbers, and I can’t get my team to do what I want.”

• Create new hire selection programs that turnaround ineffective rates
• Reduce hiring times and costs significantly
• Design on-boarding programs that quicken competency time for new sales hires
• Design processes which generate revenues more quickly